the personal CFO you didn’t know you needed
Let’s be honest - most of us would rather do literally anything than sort through bank statements, chase up missing tax documents, or figure out how many pension schemes we are actually in. Managing personal finances can feel like a never-ending admin marathon and for many people, it’s one of the first things to slip to the bottom of the to-do list.
But here’s the thing: your finances are the backbone of your lifestyle, regardless of your stage in life. From young adults navigating their first budgets, to families managing household costs, to retirees streamlining their finances for legacy planning - having a clear financial picture is key to realising your goals.
And that’s where a Financial Personal Assistant (PA), or as we like to call it, your “personal CFO”, comes in. At annabel, we specialise in taking the stress, confusion, and overwhelm out of financial admin and turning it into something surprisingly simple.
what does a financial PA actually do?
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If logging into online banking, finding old payslips, or remembering your National Insurance number feels like a full-time job we can help with:
Online banking and bill management
Navigating government portals like HMRC’s Personal Tax Account
Safely storing important details like your UTR and NI numbers
Organising payroll, pension info (including NEST) and more
Did you know? Over 50% of people in the UK have lost or misplaced important tax or pension documents at least once and many don’t realise until it’s too late.
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Budgets don’t have to be boring spreadsheets. We make them visual, simple, and, dare we say, even fun to review.
Our support includes:
Building tools that show your spending habits at a glance
Helping you plan for holidays, home projects or big life changes
Spotting savings opportunities you might have missed especially around utilities’ management and insurances
People tend to underestimate their monthly spending by around 20%. A fresh pair of eyes can reveal where your money really goes.
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Ever wondered what your total financial picture looks like? Most people don’t actually know - but when you do, making decisions becomes infinitely easier.
We’ll help you:
Create a quarterly wealth register (from property to pensions, investments and even valuables like art or jewellery)
Track individually held shares
Store everything securely and digitally for instant access
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Tax time doesn’t have to mean panic time. We gather, organise and prepare everything you need so your accountant can do their job quickly and smoothly.
We’ll:
Compile self-assessment info for UK tax returns (or indeed overseas returns)
Help gather data for international filings
Provide templates and checklists to reduce stress
Missing just one small piece of documentation can delay your tax filing by weeks and potentially cost you money. We make sure nothing falls through the cracks.
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Whether you’re applying for your first mortgage or refinancing your fifth, the paperwork can feel like a puzzle with missing pieces. We’ll help you put them all together.
Our support includes:
Preparing documents for mortgage applications
Ensuring proof of income and ID requirements are in order
Diarising renewal dates and liaising with brokers
Storing everything securely for future reference
Did you know? The average mortgage application requires over 20 separate documents and missing just one can delay approval. With a Financial PA, you’ll have every piece ready to go.
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Imagine a single, secure digital file that contains everything: your assets, legal documents, insurance details, even your digital legacy and personal wishes. That’s annabel’s very own The Handover File.
It’s designed to make future planning easier, whether it’s for solicitors, executors or loved ones, and ensures nothing important ever gets lost or forgotten.
It includes:
A breakdown of all your assets
Key admin details (passports, insurances, etc.)
Digital legacy and contact info
Personal wishes and guidance for the future
Over 60% of UK adults don’t have their financial affairs documented in one place which can create huge stress for loved ones later. The Handover File is one of the most valuable gifts you can leave behind.
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Whether you’re a sole trader, small business owner, landlord, or simply running your household finances more efficiently, moving to Xero can be a game-changer for Making Tax Digital (MTD) compliance and for day-to-day clarity. At annabel, our Xero-certified consultants act as the PA to your accountant, hand-holding you through setup, training, and ongoing support so you feel confident, compliant and, most importantly, in control.
why choose annabel?
No two people’s finances look the same; and neither does our approach. Some clients just want help setting up systems and structures, while others prefer ongoing support month after month.
We’re not financial advisors, but we are the missing piece that helps you connect the dots, stay organised and communicate more clearly with your accountant, solicitor or family.
Think of us as the CFO of your personal life - the ones behind the scenes making sure everything ticks along perfectly while you focus on living it.
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