case study

event management support

''Annabel, you are the most confidence-inspiring person to be around on event day - absolutely cool as a cucumber, totally in control and utterly unflappable."

  • project overview

    A global sports, entertainment and lifestyle agency, and existing annabel client, required additional support for a high-profile event that coincided with another large-scale activation, stretching their internal resources.

    They needed an experienced partner who could:

    - Integrate instantly with their in-house project managers
    - Present as a seamless extension of their team
    - Step confidently into a client-facing role
    - Maintain complete professionalism with their primary stakeholder

  • the challenge

    With a short lead time over the summer months, and anticipated staff absences, it was critical to quickly establish a clear understanding of the event’s status and outstanding actions.

    key challenges included:

    - Rapid onboarding into an already live project
    - Managing multiple stakeholders and supplier relationships
    - Maintaining clear communication across teams
    - Ensuring tight control of timelines and deliverables

  • annabel’s approach

    strategic planning & oversight
    - Developed and maintained a comprehensive, detailed project plan
    - Ensured regular updates were circulated to all relevant stakeholders

    stakeholder communication
    - Scheduled structured update calls with the external client and internal team members
    - Managed expectations, timelines and deliverables with clarity

  • dedicated project resource

    - Actively ensured that the dedicated annabel consultant remained engaged and visible across all touchpoints, fostering collaboration and continuity throughout the project.

    - Responded promptly to questions, requests, and follow-ups, ensuring momentum was sustained and project timelines were met efficiently.

  • event day preparation

    Created a detailed, wide-ranging event bible covering:

    - Full logistics overview
    - Task allocations
    - Supplier contacts
    - Timings and contingencies

    Conducted thorough pre-event checks, including AV and room set-up

  • results

    - The client arrived on event day confident everything was under control
    - Stakeholders experienced a cohesive, professional delivery
    - The event ran smoothly and successfully

    Most importantly, our support allowed the agency to protect their client relationship while managing competing priorities internally.

skills showcase

white-label integration - Operating seamlessly as part of an in-house team

stakeholder management - Balancing expectations across multiple levels

supplier & venue coordination - Managing suppliers from quotation to delivery

digital workspace agility - Rapid adoption of client workflows and systems

event planning & documentation - Creating comprehensive operational frameworks

on-site execution - Calm, confident delivery under pressure

annabel services

  • business services

    Dedicated to providing small businesses and entrepreneurs with the essential administrative and operational assistance needed to thrive. Our comprehensive range of services, delivered from your office or remotely, ensure that your business operations run seamlessly.

    read more

  • project services

    annabel offers invaluable support in managing the administration of any projects you face, whether they are monumental life changes such as a divorce or probate, or smaller, bespoke tasks where a lack time is hindering completion.

    read more